SmartCAWI

Logo design

Smart CAWI is an online platform for conducting market research using the CAWI method on many research panels at the same time.
The characteristic elements that the client wanted to visually refer to were the cooperation of partners, a very large amount of aggregated data and the precision of results.

The result of the collaboration is a minimalist logo representing the main features of the platform. The color palette is strongly associated with technology, and the mesh gradient emphasizes the modern character of the company.